Single IP address system helps speed tasks internally and speed service to customers

Challenge

Rogers Communications was playing 52-card pickup with IP addresses and needed a unified system. As the largest provider of wireless voice and data communications services in Canada—while also delivering cable television, high-speed internet, and telephony services — Rogers serves millions of customers from multiple offices and divisions nationwide.
Each internal organization was separately responsible for its own engineering, operations, provisioning, and IP address management. The result? Dozens of administrators assembled their own spreadsheets to track different sets of IP data. The process was labor-intensive and disorganized.